INDEPENDENT TRAVEL CULTURE
ITC's Working Independently TOGETHER
We offer a unique, dynamic and distinctive business platform for Independent Travel Consultants, facilitating successful business growth and creative collaborations while ensuring our ITC's receive the highest commissions available.
We are passionate about empowering ITC's to thrive in the travel industry.
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Our platform empowers you with the tools and support to thrive, offering access to exclusive deals through our strong affiliation with The Club Travel Group and long-standing relationships with top suppliers. You’ll also benefit from cutting-edge marketing tools, mentorship, and professional development opportunities. Join us to be part of a community that champions independence, innovation, and success!
Our Exclusive Offerings
100% on All Commissions
You'll earn full commissions on all sales, including front-end earnings and supplier incentives.
60% share in Overrides
Our competitive override split ranks among the highest in the industry, ensuring that you maximise your earnings whilst still maintaining your independence.
ZERO Ticketing
Fees
This unique advantage offers significant savings for ITCs who issue a high volume of tickets.
Your Own Private Desk
Our elegant, professional offices are designed to impress your clients, adding credibility to your Business, while offering you a flexible hybrid working environment alongside fellow ITCs.
Flexible Banking Systems
You can choose to use your own banking systems, ours, or a combination of both. We offer client point-of-sale solutions through iVeri and iVeri Divert, both featuring low merchant fees. Additionally, we utilise Glyde Technology to facilitate secure third-party payments.
Real Time
Support
Independent Travel Culture fosters a collaborative community of like-minded travel entrepreneurs, offering networking opportunities and dedicated real time peer support and mentorship.
Exclusive
Deals
Access to exclusive supplier deals and partnerships, including discounted airfares and special packages, enables our ITC's to offer competitive pricing and unique travel experiences.
Back Office
Support
We handle third-party EFT payments on your behalf, streamlining the process and saving you time. Additionally, we do not require client funds to clear before you request ticket issuance or process payments to suppliers, ensuring smooth and efficient operations.
Our Journey.​​​​
Founded in 2016, AWA & Associates was built on the principles of freedom, opportunity, and collaboration, offering independent travel consultants a groundbreaking ITC model.
Launched with the goal of empowering agents to break free from corporate constraints, enhance their income potential, and foster creative collaboration, AWA & Associates quickly became a trusted name in the industry.
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Over the years, the platform facilitated incredible success stories, both for those who remained part of the AWA family and for those who leveraged its tools and network to establish their own travel enterprises.
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Now, recognizing the ever-evolving needs of the travel industry and independent agents, we are proud to unveil our rebrand: Independent Travel Culture (ITC). This transformation represents not only a modernized identity but also a deeper commitment to our founding principles.
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The rebrand to Independent Travel Culture reflects our dedication to inclusivity, innovation, and adaptability in today’s travel landscape. We’ve reimagined our offerings to provide even greater flexibility, higher earning potential, enhanced support, and collaboration opportunities, creating a platform that sets a new standard for ITC models.
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As Independent Travel Culture, we remain driven by the same values that made AWA & Associates successful, while presenting a refreshed and inclusive approach to empower the next generation of travel entrepreneurs.
Why the Change?
"Selling travel is not just about itineraries and destinations; it’s about crafting dreams, building trust, and delivering experiences that transform lives."
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Interested in joining our Team & elevating your Business?
Reach out if you meet the following criteria:
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Proficient on either Travelport or Amadeus with at least 3 years GDS booking experience.
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At least 3 years selling/booking travel in either a Retail or Corporate Environment.
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A solid understanding of the travel industry, including destinations, suppliers, and booking systems.
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The drive to manage and grow an independent business.
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Willingness to embrace change, learn new technologies, and adjust to evolving industry trends.
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Openness to working within a supportive community while maintaining independence.
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Having a genuine enthusiasm for travel.
